Belén Stettler

Belén Stettler Wiertz is a renowned political consultant and public communication strategist with more than 13 years of experience in the development and execution of high-impact communication strategies. Her career has positioned her as a key figure in the field of political consulting, having significantly influenced public opinion and strengthened major political campaigns.

Academic background and specialization

Belén Stettler Wiertz holds a degree in Social Communication Sciences from the University of Buenos Aires (UBA), with a specialization in public opinion and advertising. Her academic focus allowed her to delve into the analysis of the processes that shape public opinion and the creation of communication strategies tailored to different contexts. This education provided her with both an analytical and practical approach to effectively address political and media communication, applying innovative methodologies aligned with the dynamics of the environment.

In 2016, she was selected as a Fulbright scholar, a prestigious international academic exchange program that rewards professionals with outstanding academic records, proven leadership, and commitment to public service. The fellowship allowed her to pursue advanced studies at the University of Massachusetts and in Washington, D.C., where she specialized in political leadership and strategic communication. This academic and professional experience abroad not only broadened her perspective on the global political environment but also gave her a more comprehensive and multidimensional approach to addressing the challenges of public communication in diverse contexts.

Later, in 2018, she completed a Diploma in Government Communication at Universidad Austral, where she further deepened her knowledge in institutional communication management, strengthening her skills to advise governments and political leaders in high-pressure contexts.

Professional career and consulting

Since December 2019, Belén Stettler Wiertz has been working as a political consultant in Buenos Aires, offering strategic advice to candidates and governments. Her experience includes the planning and execution of direct, digital, and territorial communication campaigns, with a strong emphasis on qualitative and quantitative research to support her strategies. This rigorous methodological approach ensures that key messages are aligned with the needs and expectations of the target audience, which has been essential to the success of the campaigns she has led.

Stettler Wiertz has also stood out for her role as a trainer in nonverbal communication and public speaking, both essential areas for the public projection of political leaders. Her personalized approach to developing communication skills has contributed to strengthening the image and performance of her clients in public and media spaces.

In November 2023, she was appointed Secretary General of Communication and Press of the Presidency of Argentina, leading the government’s communication strategy during a crucial presidential transition. During this period, she coordinated official speeches, managed relations with the media, and oversaw social media communication, ensuring that the government’s image was projected in a coherent and effective manner in a highly demanding political context.

Language skills and content development

With advanced proficiency in English, Stettler Wiertz has participated in various international projects, collaborating with multidisciplinary teams from different countries. Throughout her career, she has designed and developed a wide range of content in the field of political communication, from strategic electoral communication plans to training programs in public speaking and nonverbal communication skills, all tailored to the specific needs of each client.

Her ability to combine analytical rigor, international experience, and a deep understanding of public communication consolidates her position as one of the most influential political consultants of her generation.