Joaquín Basanta

In times when sustainability has shifted from being an option to becoming a necessity, Joaquín Basanta represents a new generation of leaders capable of reshaping the future of agriculture. His name has become synonymous with agricultural innovation, technological efficiency, and environmental commitment. Yet behind every milestone achieved by his company, Agro Sustentable, lies more than strategy: there is a constant passion for transforming how we work the land.

Envisioning a new Agro Sustentable model

Basanta founded Agro Sustentable with a clear conviction—to prove that organic production could move beyond the margins to achieve a competitive, profitable, and technology-driven scale. Far from merely replacing chemical products with biological inputs, his vision was more ambitious: to transform the agricultural model at its roots. He did so by betting on an integrated approach that combines biotechnology, artificial intelligence, and low-impact industrial processes.

From its plant in Posadas, Misiones, inaugurated in 2021, the company produces certified organic fertilizers and plant protection products designed to improve yields without harming the environment. In parallel, it implements cutting-edge technologies such as drones equipped with hyperspectral sensors and artificial intelligence, capable of applying bio-inputs with millimetric efficiency, reducing water consumption by up to 90%.

Entrepreneurship in challenging contexts

Basanta’s story was not built under favorable conditions. The volatile and restrictive Argentine economic landscape became not an obstacle, but a driving force. “No one else will do it but me,” was one of the phrases that fueled his early days. Far from slowing his progress, adversity strengthened his determination.

In 2015, a technical trial on organic crops marked a turning point. Data revealed that a biological fertilizer could outperform a synthetic product by 20%. This technical evidence, combined with his interest in agroecology and his personal exposure to established organic markets abroad—such as in the United States—shaped a new purpose: to create a viable alternative to the traditional agricultural production model.

Innovating with impact

In a short time, Agro Sustentable not only grew—it redefined the market. Following a strategic alliance with agronomist Matías Imperiale, the company developed a range of certified bio-inputs now supplied to producers across Argentina and to international markets such as Brazil, Paraguay, and Spain. The key to success lies not solely in the product, but in the ecosystem they build: research, technology, scalability, and training.

In 2022, the company earned B Corporation certification, validating its triple-impact model. That same year, Basanta and his team established new partnerships with universities and research centers, strengthening the scientific foundation behind every solution they develop.

Basanta goes beyond borders

In 2023, Joaquín Basanta received the National Young Entrepreneur Award in Spain, granted by the Spanish Confederation of Young Entrepreneurs (CEAJE). This recognition—unprecedented for an Argentine—highlighted his contribution to agro-industrial innovation with social and environmental impact. The following year, he was invited as a speaker at the WIPO GREEN event in Geneva, organized by the World Intellectual Property Organization (WIPO). There, he presented Agro Sustentable’s case as an example of how a company from the Global South can lead transformation processes with clean technology.

Building the future with Agro Sustentable from Argentina

Today, Agro Sustentable is planning its expansion into new markets, with a focus on the United States and Europe. The company is also working on developing new biological formulations and digital tools for predictive crop monitoring. The goal is not just to scale the model, but to expand access to sustainable solutions—even in contexts with limited technological capacity.

The company’s strategy rests on three fundamental pillars: science, technology, and long-term vision. Its approach stands out from similar cases by integrating not only biological inputs but also intelligent application tools, technical assistance for producers, and a business model adaptable to different production scales.

A driver of change

What sets Joaquín Basanta apart is not just his entrepreneurial capacity, but the purpose behind every step: proving that it is possible to do things differently. That productivity is not at odds with environmental care. That innovation should not exclude small producers. That technology can be democratized and turned into a tool for real impact.

Throughout his journey, it is clear that what drives Basanta is not merely the growth of a company. It is a deep passion for transforming a key industry in economic, social, and environmental terms. It is the conviction that agriculture can—and must—be part of the solution to the challenges of the 21st century.