Ramiro Rovira

In Ramiro Rovira’s universe, two forces converge: the fascination with future technology and the devotion to enduring style. At 28 years old, this entrepreneur from Misiones has not only created a brand but developed an ecosystem where artificial intelligence and luxury craftsmanship are not opposites but allies.

His passion is to design a product to build a new paradigm for how a brand is conceived, created, and valued in the 21st century.

Building a Global Vision

It all begins with a search. Ramiro Rovira’s passion for business was never limited by borders. His academic training, which took him from Argentina to a postgraduate degree in leadership at the University of California and courses in New Zealand, was a deliberate search for perspectives. More than degrees, what he sought were models of thought, ways of understanding a globalized market, and the tools to navigate it.

That inherent curiosity forged in him a borderless vision, a mindset that today allows him to design transnational products and plan his company’s global expansion as a natural step, not as a distant goal.

Intelligent Innovation

Rovira speaks of Artificial Intelligence with an enthusiasm that transcends the technical; he sees it as a transformative force. His passion is to use it as a strategic factor to boost efficiency and evolution.

The starting point is an almost scientific obsession with “hard data.” His conviction is that creativity and business vision flourish on a foundation of factual, numerical information. He feeds his systems with precise data so that technology returns smarter decisions and optimized processes.

This fascination extends to his ability to democratize ideas. He sees AI as a bridge that “brings closer the shores between someone who does not have specific technical knowledge but does have business vision.” It is a passion for empowering creativity, for making original ideas materialize faster and better.

This approach is reflected in his constant exploration of machine learning tools, always seeking the most agile and customizable way of working.

Tangible Quality

Dignos, his brand, is the canvas where all these passions become visible. Founded in 2020, it was born of a conviction: to create accessible luxury and fight against fast fashion culture. The passion here is for what endures, for quality that can be felt and seen. Every product, from a pair of sunglasses to a piece of jewelry, is the result of a manifesto against the disposable.

That is why the choice of premium materials, such as Mazzucchelli acetate, is a statement of principles.

The creation process is, in itself, a manifestation of his philosophy. The conception of designs is supported by technological vanguard, but the soul of the product comes from artisanal assembly and the human hands that fuse materials. It is a passion for the perfect synergy between machine precision and human attention to detail.

Producing in limited batches is not a marketing strategy but the consequence of a devotion to exclusivity and authenticity.

Creating Cultural Belonging

For Rovira, a brand is not complete if it does not connect with its time and its people. His ultimate passion is to build a community and a sense of belonging.

Dignos does not only sell products; it leverages the power of influencer marketing and digital strategy to integrate itself into the collective imagination. The organic adoption of his designs by artists such as Ca7riel and Paco Amoroso is proof of a genuine connection.

This pursuit of cultural relevance materializes in his Palermo Soho store, designed as a space to experience the brand.

Ramiro Rovira’s passion is, ultimately, a complete cycle: it is nourished by a global vision, fueled by intelligent innovation, materialized in objects of tangible quality, and culminates in becoming part of the style and culture of a generation.