Maximiliano Juan del Intento Ortiz
Maximiliano Juan del Intento Ortiz is a graphic designer specializing in brand design, management, and strategy. He is also a professor at the Faculty of Architecture, Design and Urbanism (FADU) at the University of Buenos Aires (UBA). His professional activity combines strategic design, communication consultancy, academic work, and business leadership, with projects carried out both in Argentina and internationally.
Academic Activity
Del Intento Ortiz has been part of FADU/UBA for more than 15 years, developing a solid academic career. Since March 2024, he has been a Professor in the Postgraduate Specialization in Brand Design and Management and Identity Systems (DIGEMSI). Within the Graphic Design program, he serves as Head of Practical Work and Lecturer in Audiovisual Design Systems (since March 2022), Regular Lecturer in Institutional Identity Design, Sapoznik Chair (since April 2014), and Regular Lecturer in Graphic Design Systems, Wolkowicz Chair (since March 2010).
Previously, he taught Visual Communication History 2 at the Gené Chair (2017–2018) and collaborated as Guest Lecturer at the Universidad Argentina de la Empresa (UADE) in Marketing and E-commerce (2010–2011). His long-standing involvement in academia reflects a strong commitment to training new professionals in graphic and brand design.
Business Activity and Entrepreneurship
In the private sector, Del Intento Ortiz holds several leadership roles. Since March 2019, he has been Regional Director of Openbrand Agency (Miami, USA), an agency specializing in brand design, identity systems, and communication strategy. He is also founder and Director of CINNAMON IDEAS Diseño y Comunicación (Argentina, since 2006), a studio offering graphic design, branding, advertising, web, and multimedia services. Additionally, he serves as Director of RepLatam Reputación Online (Argentina, since 2010), a company focused on online reputation management (ORM) and SEO strategies.
His entrepreneurial path also includes leading Smartket Digitalization LLC (Orlando, USA, 2017–2022), dedicated to digital transformation; Soulbranding (Spain, 2018–2021), an e-commerce solutions provider; and the regional direction of consultas.video (Argentina, 2020–2021). Earlier in his career, he took part in the Incuba program at the Metropolitan Design Center (CMD) from 2006 to 2007.
Corporate Experience and Consulting
Before devoting himself fully to entrepreneurship and business management, Del Intento Ortiz gained valuable corporate experience. At Telecom Argentina, where he worked for six years (2001–2007), he served first as Senior Graphic Designer in Portal Development and Internal Communications, and later as Head of Design in Internal Communication. In parallel (2000–2007), he worked as Senior Digital Designer at Páginas Amarillas.
More recently, between 2020 and 2023, he collaborated with Banco Ganadero S.A. (Bolivia) as Lead Mentor in UX/UI. His responsibilities included designing the GanaMóvil application, implementing agile methodologies, and training design and development teams.
Projects and Areas of Expertise
Throughout his career, Maximiliano del Intento Ortiz has led brand identity and communication projects for a wide range of organizations, such as Royal Canin Argentina, Grupo Roggio, Banelco, Telecom Argentina S.A., Permaquim, Banco BNP Paribas, Banco Hipotecario, Elypsis, Universidad de Buenos Aires, Viva Nuevatel Bolivia, and Banco Ganadero de Bolivia.
His expertise covers brand strategy and design, corporate and institutional visual identity systems, user experience and interface design (UX/UI), digital communication for online platforms, digital transformation, e-commerce platform development, and online reputation management (ORM).
Maximiliano del Intento Ortiz embodies the intersection of design, business strategy, and education, positioning himself as a reference in the fields of branding, visual communication, and digital innovation.